Like many B2B buying journeys, route development is a long and complex process. I helped Copenhagen Airport engage and grow its B2B audience with content for its bi-monthly newsletter, landing page, and LinkedIn profile.
Industry events are key to nurturing long-term relationships between airports and airline route planners. But how could Copenhagen Airport further these relationships between events? Copenhagen Connections was designed to keep route planners engaged with a bi-monthly newsletter, landing page, and LinkedIn posts.
I used expert interviews and my own research to write articles and LinkedIn posts, tailored to this audience with local insights, analysis, and data. I also edited articles written by industry experts to keep all content concise and consistent in house style and British English.
Copenhagen Connections is seeing great results and growing its online audience month by month. Check out some examples of my work:
Copenhagen is open for Asian business
Optimising the security staffing and check-in allocation with AI
How SAS’ ticket competition reached millions of travellers
Webinar, e-book, and social media posts that generated hundreds of leads
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